Creating structure. Connecting people. Ensuring implementation.
Désirée Frei combines experience from banking with project management and governance. She thinks in a structured way and keeps sight of the big picture even on complex projects. She makes sure strategic goals turn into workflows that work.
Professional background
Her professional experience spans around ten years in banking, most recently as Head of Management Support. It also includes project management and governance. She knows the demands of structured organisations. She understands how important unambiguous responsibilities, reliable processes and traceable decisions are. This background is complemented by several years in the startup world, including as a co-founder. She was also Founder’s Associate and Head of Operations of a young company, and an independent consultant for SMEs and startups. There she learned to create order quickly in settings with little structure, without losing speed.
Both worlds shape the way she works. She combines the reliability of large organisations with the hands-on approach of small teams. She keeps people, workflows and results equally in view.
Her role at Yoline
As Head of Operations, Désirée is responsible for operational coordination at Yoline. She makes sure that strategy and planning are translated into clear workflows, responsibilities and concrete implementation.
She coordinates resources, creates structures and keeps the quality and progress of current projects in view. She connects the people and skills involved and makes sure the collaboration works.
One focus is the use of AI in operations. Désirée assesses where AI systems can support workflows and introduces them where they have an impact.
Her standard is an operation in which tasks are clearly assigned, decisions remain traceable and projects move forward reliably.
Structure in the background. Calm in everyday work. Reliability in implementation.