Your company knows more than you think. Put it to use.
How much is a customer really worth to you? Which offers pay off? And where are you losing money without noticing?
The answers are often already in your systems. In bookings, purchases, customer contacts and costs. We bring this information together, work through the options and show you which business models have potential.
So you know where an investment pays off.
Principles
Understand first. Then decide.
Every company has an idea of how it makes money. But does this picture match the actual figures?
We take a closer look. Which customers bring in which revenue? What does it cost to win and look after them? And how often do they come back?
These answers create a realistic picture of your business. A basis on which you can make well-founded decisions before you invest.


Seeing the whole, beyond individual figures.
Bookings in one system. Customer contacts in the next. Marketing figures at the agency and costs in the accounts. Each area knows part of the story. But the overall picture is missing.
We bring your data together in one place that belongs to you. We create consistent key figures and connect them into a model that reflects your entire business.
This shows you what is connected, where potential lies and which decisions actually make a difference. The knowledge stays in your company. Regardless of which partners you work with.
What changes as a result.
- On a single page, you see how your company is developing and where action is needed.
- Investments and new projects are assessed with concrete figures.
- Your agencies and partners work towards shared, measurable business goals.
- Your data and the knowledge gained from it stay in your company.
Potential analysis
How we work. Step by step to a clear picture.
Every engagement begins with a potential analysis. In four weeks, we create an overview of your systems, your figures and the opportunities they hold. We work with those responsible for strategy, data and data protection. Together, we examine where additional revenue can be achieved or effort reduced.
- Week 1 · UnderstandWe talk to management, marketing, IT and data protection. We get to know your company and review the existing systems.
- Week 2 · AnalyseWe examine the available data and establish the starting position for each possible project. So it is clear where you stand today.
- Week 3 · DevelopWe develop a target picture for the next two years. With concrete opportunities, economic prospects and a sequence you can follow.
- Week 4 · DecideWe present various options to you, assess their potential and give a clear recommendation. You know what to start with and why.
After that, we implement the projects step by step. One topic after another, usually over three months. Together with your team and your existing agencies. We measure progress against the starting values and show what has actually changed.
Who we work for
We work with companies in which customers, offers and experiences are closely connected.
These include companies in hospitality, food and drink, events, wine, luxury and tourism. Destinations and groups of companies are among them too.
We also help groups and holding companies to better understand and steer their business models across several companies and brands.
Whatever the industry, what matters is the will to understand your own business better. And to base decisions on solid ground.

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To the home pageWrite to us at salut@yoline.ch or call us on +41 27 455 69 16.