GEO optimisation
Visible in ChatGPT, Perplexity and AI search.
ChatGPT, Perplexity and Google Gemini answer their users directly. Whoever is not cited there does not exist for these users. GEO optimisation builds the substance that AI systems work with.
Why GEO is a discipline of its own
Classic SEO optimises pages for search results. GEO optimises brands for answers.
What the engagement includes
Entity plan as the basis
Brands, services, people, locations as a knowledge graph.
Topical authority per cluster
Topics the company occupies over the long term. Consistent statements across several pieces of content. AI recognises the pattern.
Citation-friendly content
Content that AI systems find quotable: precise, consistent, with sharpened definitions and source mark-up.
Cross-linking as a knowledge graph
Content is linked as entity relationships. Service, person, engagement and topic.
What is delivered operationally
An initial visibility check in ChatGPT and Perplexity. A plan of measures.
Platform experience
Yoline works with Otterly.ai and GeoQuality as a methodological basis for GEO visibility. Optimisation follows evidence-based visibility logic in ChatGPT, Perplexity and Claude.
What is taken on strategically
Cluster architecture and authority building over 6 to 12 months. Accompanied by an engagement, with sparring before and during implementation. Connection to SEO strategy and AEO optimisation as an integrated system.
GEO engagement
Premium engagement on request, always after an architecture sprint.
How does GEO differ from SEO?
SEO optimises pages for search results. GEO optimises brands for AI answers. The two disciplines complement each other.
When does GEO show an impact?
AI systems update their training data continuously.
Do I need an entity plan beforehand?
Rarely mandatory, but highly recommended. The entity plan is the basis on which GEO optimisation systematically builds. With a knowledge graph, GEO has a compounding effect.