Visibility analysis

Where does the brand stand in Google and in AI systems? Where does the competition stand?

Visibility is measurable. Whoever does not measure it optimises blindly. Yoline analyses SEO and GEO as a combined system.

Visibility is more than a Google ranking

Classic visibility analyses check Google rankings for keywords. That is necessary, but not sufficient. B2B research increasingly takes place in AI systems. A complete visibility analysis covers both search layers: SEO for Google, GEO for ChatGPT, Perplexity and Claude. Yoline works on both levels as a connected system.

What most brands do not know about their visibility

Three gaps are typical. First: SEO data exist, but GEO visibility is unknown. Result: competitors are named in AI systems, the brand itself is not. Second: a competitor comparison is missing. Result: the brand’s own figures without context. Third: visibility is viewed in isolation, without reference to conversion. Result: rankings without business impact.

SEO area: technical basis, indexing, content architecture, keyword performance, local visibility. GEO area: AI visibility in the most important systems, cited sources, brand mentions. Plus a competitor comparison per area.

What the analysis covers

Technical analysis: crawlability, Core Web Vitals, Schema.org, mobile performance. Plus content and keyword evaluation.

Systematic querying of ChatGPT, Perplexity, Claude. Documentation of the answers, cited sources and brand position.

Competitor comparison

Side-by-side analysis with the 3-5 most important competitors. Identification of gaps and opportunities to differentiate.

Action plan

A prioritised list of measures for SEO and GEO.

What does not work

SEO analysis without a GEO component. Tool outputs without interpretation. Keyword lists without a business reference. And the biggest mistake: treating a visibility analysis as a one-off project. Visibility shifts continuously: through algorithm updates, competitor activity, platform changes. Whoever measures once and then stops loses steerability.

Certifications

Yoline works with Sistrix for SEO and with GeoQuality for GEO methodology, certified in both. The certifications ensure consistent methods across SEO and GEO as connected disciplines.