Social media editorial plan with AI
Content categories, target audiences and formats as a system.
Symptom
Posts are created spontaneously. Content categories are missing or remain vague. Addressing of target audiences seems blurred. AI is used in isolation, separate from the plan.
Target audience definition
Yoline conducts target audience interviews and defines the main groups with their needs, language patterns and decision contexts. This definition is the basis for every content category.
Content categories
A set of content categories is developed for each target audience.
Format logic
The format is defined for each category: carousel, video, text, image pattern. The message determines the format. The tool follows. The logic is documented and reproducible.
AI automation
AI plans distribution across categories and time periods. Topic suggestions, format variations and timing come from the system. The editorial team decides, AI provides options.
Responsibility
Yoline builds the basic structure. Jana supports the enablement and takes on architecture responsibility in the engagement.
How does AI fit into the editorial plan?
AI provides topic suggestions, format variations and distribution logic. The editorial team decides what fits. AI as the input machine, people as the decision-makers. This separation protects against generic content.
What does an AI editorial plan cost at Yoline?
Architecture sprint on request, 4 to 8 weeks. Engagement on request, always after the sprint. Initial conversation of 30 minutes, free of charge.