Conversion tracking is essential to measure and optimize the success of your marketing strategies. At Yoline, we offer extensive expertise and advanced solutions to maximize your conversions and make informed decisions. Get in touch with us to learn more about how we can help you take your digital marketing to the next level.
As is well known, when you pay money for something, you want to know what you get in return. Conversion Tracking works in a similar way. You invest and can now measure what you now get back through conversion tracking. Even though conversions happen organically, you've invested. Your website, your forms, your corporate identity, it cost. So it's time for us to see what comes back. Interestingly enough, comprehensively set up conversion tracking can optimize ongoing campaigns. It recognizes the interests and characteristics of your customers and fits the paid ads accordingly profitably.
People often forget the relevance of the stages before the effective conversion. The potential customers who visited the site several times just before signing up but did not pull the trigger after all. We don't know the reasons. Are we too expensive? Is our offering too complex? Or did the person simply have to change the tram and completely forget that they wanted to buy from us?
You'll soon realize that we can't answer all questions. However, we know that it is precisely these people who can be motivated to convert much more efficiently with possible different ads and content. As a result, you save wastage and switching costs.
Conversion tracking is the process of tracking visitors' actions on your website to see if they're achieving their desired goals, such as filling out a form, buying a product, or subscribing to a newsletter. This allows you to measure the success of your marketing campaigns and make informed decisions to optimize your strategies.
Conversion tracking works by adding tracking codes or pixels to your website. These codes record users' actions and send the data to analysis tools such as Google Analytics, Google Tag Manager, or specialized software such as Zaphir. This data is then analyzed to gain insights into user behavior and the effectiveness of your campaigns. One example of implementation is to insert a conversion pixel on the confirmation page after a purchase to record the completion of the purchase as a conversion.
Conversion tracking offers numerous benefits:
Conversion tracking includes measuring actions, so-called goals. Goals can include purchases, signups, downloads, or filling out contact forms on your website.
Google Tag Manager makes it easy to manage tracking tags on your site without the need to change the code. This makes it much easier to implement and adjust tracking goals.
Google Analytics collects and analyses the data collected through tracking tags. It provides comprehensive insights into user behavior and the effectiveness of your marketing campaigns.
Some of the most important conversion tracking tools include:
A comprehensive tool for analyzing website data that provides detailed insights into user behavior.
Enables tracking tags to be easily managed and deployed without direct code intervention.
A specialized platform for optimizing and analyzing marketing campaigns.
Tools like HubSpot or Salesforce that enable automated workflows and personalized campaigns.
Conversion tracking is important for every type of business, regardless of size or industry. It is particularly relevant for:
The implementation of conversion tracking can vary depending on the complexity of the website and the desired goals. However, it usually only takes a few hours to a day to implement the tracking codes and collect the initial data.
We usually carry out a functional check and optimizations/adjustments a few weeks later.
Google Tag Manager is free. Google Analytics is free.
But it won't stay that cheap:) The costs for conversion tracking depend on the tools used and the complexity of the implementation. There are both free tools, such as Google Analytics, and paid options with advanced features. At Yoline, we offer custom solutions that are tailored to your budget and needs.
At Yoline, we know how important accurate conversion tracking is to the success of your business. On the other hand, we have learned from numerous projects how complex integration can suddenly be. If everything works, that's wonderful. However, a simple software update can suddenly laboriously change all setups. If you're not constantly working in this area, you may be spending hours in front of YouTube and blog testing possible bug fixes. The agency that took care of the set-up not only advises you and has certainly already made the adjustments for you and other customers without you having noticed anything.
Furthermore, the area of tracking is a bit complex. In connection with data protection regulations and personal data, it makes sense to play a certain amount of ping pong with an agency. The agency is there to advise you, you read in, decide and are responsible. That's the way it is today with data protection - and that's a good thing!
At Yoline, our expertise spans across various tools and platforms, and we use cutting-edge technologies to ensure that your tracking strategy is seamlessly integrated with your existing processes. We have partners in our network who focus exclusively on tracking, and we usually bring them on board during implementation. We offer individual advice, identify the most important KPIs and help you continuously optimize your marketing measures. Our data-driven approaches help you make data-based decisions and ROI to maximize.
