At Yoline, we offer more than just standard solutions. As a certified partner agency of Sistrix, we are absolute experts in the area of SEO. We regularly renew our certifications through face-to-face events in Bonn. We keep a close eye on all Google SEO updates and invest a lot of time every week to stay up to date. Yoline is active as an SEO agency in Switzerland, Austria and Germany. We show and plan what is needed for SEO success — from the frequency of content to the messages to the planning and selection of channels. In doing so, we develop innovative and target group-oriented SEO strategies that minimize the diversification effect and invest costs sensibly. With our expertise and commitment, we ensure that your website gets to the top and stays there.
So you want to get started and bring your website to the top? SEO, or search engine optimization, is your key to success! It's about optimizing your site so that search engines like Google can find it better.
How does SEO work?
In short: By choosing the right keywords, improving the technical aspects of your site and building a strong online presence.
SEO is crucial to increase your website's visibility, generate more traffic, and ultimately generate more revenue. By ranking well in search results, you reach more potential customers and build trust and credibility at the same time.
SEO is a complex process that includes various measures:
Keyword research is the first and most important step in an SEO strategy. Here, we identify the most important keywords that your target group uses to search for your products or services. This is done through tools such as Google Keyword Planner, Ahrefs, and Sistrix. These keywords are then integrated into your content to ensure that your site is visible to relevant searches.
On-page optimization focuses on improving the content and technical aspects of your website. This includes:
Off-page optimization refers to any action taken outside of your website to improve its authority and ranking. The most important aspect of this is building backlinks. Backlinks are links from other websites that point to your site. They signal to search engines that your website is trustworthy and relevant. Strategies for this include:
Technical SEO involves optimizing the technical aspects of your website to improve its visibility and user experience. This includes:
The regular production of high-quality content is crucial for SEO success. Content should not only be informative and appealing, but also optimized for search engines. This includes:
SEO (Search Engine Optimization) comprises various measures to improve the visibility of a website in search engine results. Examples of SEO include:
Yes, you can do SEO yourself, especially if you have basic knowledge of search engine optimization and the workload in daily business allows it. There are numerous online resources, tutorials, and tools that can help you implement SEO measures yourself. However, SEO can be complex and time-consuming — and if you do it with the wrong strategy from the start, all of your time invested won't be relevant. On the part of Yoline, we recommend that we at least develop the keyword analysis and individual SEO strategy. This saves you tool costs and ensures monitoring using professional tools.
SEO (search engine optimization) refers to the practice of optimizing a website so that it is better found in search engine results. The aim is to increase website visibility, generate more organic (unpaid) traffic and ultimately improve conversion rates. SEO comprises a variety of techniques, including keyword optimization, on-page optimization, technical SEO, and link building.
SEO in itself is an unpaid way to improve your site's visibility in search engine results. Many SEO measures, such as keyword research, on-page optimization, and content creation, can be carried out without direct costs. However, tools and software can incur costs. In addition, we recommend that at least the individual SEO strategy be developed through an SEO agency such as Yoline. These expenses result in one-off investment costs. Experience has shown that we recommend working with an SEO agency on a monthly basis in order to achieve the best possible visibility on Google and Co. However, investing in SEO can pay off in the long run as it helps to increase organic traffic and reduce reliance on paid advertising.
There are lots of excellent SEO tools out there, each with different strengths. The most well-known and frequently used tools include:
It should be noted that the optimal tool in the United States or in Germany is not necessarily the best tool in Switzerland. It is necessary to assess the databases that are set up in the tools for each language and country. Here at Sistrix, we have enormous volumes of data for Switzerland, Germany and Austria.
SEO costs can vary significantly, depending on the scope of services and the size of the project. Basic SEO services can start at around 500 CHF per month, while more comprehensive and intensive SEO campaigns can cost several thousand francs per month. It is important to set a budget and discuss expectations with us as an SEO specialist agency so that we can comment on them accordingly or, if necessary, put them into perspective.
Another important tool in SEO strategy is Google Search Console. It provides valuable insights into how your site is performing in Google search results. With Google Search Console, you can:
As a holistic marketing agency, it is not entirely common for an agency to be very operationally specialized in SEO, especially in the area of SEO. But there are reasons for that. After 10 (+) years in digital marketing and offering SEO services in Switzerland and neighboring countries, we have noticed over time that a great deal of personal work is required to really build up SEO for companies.
The majority of the agencies' services were opaque and were based on 0815 catalogues of measures. The SEO strategies are anything but individual. Logically, after all, marketing interns suddenly developed SEO strategies for renowned customers from our portfolio. It was clear that the level needed to be raised here with our networked entrepreneurial thinking.
Just as we tested and changed agencies, we also tested and changed tools. Since 2022, we have been developing comprehensive and professional SEO strategies for companies from a wide range of industries. Since the end of 2023, we have continued to professionalize these services with weekly +3h podcasts, news and inputs on SEO and ongoing certifications and workshops with other SEOs from across Europe.
Well, Yoline was restructured in mid-2024 and it was just getting started. On the one hand, you read that Google SEO is said to be dead, on the other hand, you hear about fully autonomous AI offers in the area of SEO and the competition can be found throughout the DACH region. Why is Yoline now focusing on SEO in addition to typical strategies, PR project management and consulting? It is the combination of the continuous relevance of organic Google search results, the associated high UX of websites, the entrepreneurial thinking of Yoline and its network, and the potential after analyzing the competition.
