The sports and entertainment industry often stands out hard work, business blindness and charitable activities that are paid little. Especially in the lower leagues and among smaller organizations, this is business model strong from sponsorships dependent. This is where the potential lies in the development of long-term, sustainable sponsorship models And a clear communication strategy, which meets the requirements of the sports and entertainment industry.
A successful Sponsorship Approach goes far beyond financial support. It is about giving the sponsor a emotional connection And one added value to point out. Yoline helps you to see sponsorship not only as a means to an end, but as Win-win model to design. By using the Why Understanding the sponsor and not only addressing financial aspects, a successful partnership is created.
A successful sponsorship model could be achieved between Blacknosesheeps floorball and Caves Montani be established while winery sales fell due to the pandemic. Marco Zumoberhaus and his team, together with the sponsor, developed a strategy based on Added value for both sides and deepened the relationship. A mutual win-win situation was created. This successful collaboration shows how important it is to sponsor strategic and holistic to think.
In the sports and entertainment industry, lack of time often a decisive problem. Daily work, even on weekends, results in a lack of strategic planning. Yoline helps you with that, clear processes to define and set priorities in order to make everyday work more efficient. A well-thought-out communication strategy and the use of digital tools can help you simplify your processes.
Marco Zumoberhaus, former board member at FC Thun, has experienced first-hand how important it is to create efficient structures. Thanks to the introduction of new processes and communication strategies, Reduces costs And at the same time the Increased efficiency become. This experience brings Yoline one to also support your organization so that there is time for the really important tasks.
The key to long-term success is knowing What your target group is interested in. Tracking, Reporting And a clear Social media strategy help you to encourage interaction with your fans and sponsors. But it's not enough to simply jump on every trend. Platforms such as TikTok offer great potential, but require a critical and well-thought-out approach. Yoline helps you get the right Social media strategies develop and measure your content in a targeted manner to maximize the success of your campaigns.
