Wine is a fascinating product — the story, the taste, the experience. But a good product alone is not enough to ensure long-term success today. Die wine industry is faced with the challenge of opening up new markets and strengthening customer loyalty at the same time. Many wine companies are traditional, but the step into the digital world and the use of modern sales channels such as ecommerce and Click & Collect offer enormous potential. Yoline is your partner to future-proof your brand and reach the right target groups.
Successful sales starts with Target group analysis. In the wine sector, there are different target groups that need to be addressed differently. On the one hand, you have resellers, how catering establishments or the retail trade, which take off your wines on a larger scale. On the other hand, you have direct end customers who buy wine either in your shop or via online channels. Each of these target groups requires a unique approach, and it is crucial to understand their needs.
The sale of wine to restaurants or retailers is an important source of income for many wine producers. catering establishments need special wines for their menus that go with their dishes during retail trade Look for wines that sell well on supermarket shelves. It is important to have your market performance to design in such a way that you meet the needs of both groups. Yoline helps you with your market performance to optimize and sell your products in a targeted manner.
Wine lovers aren't just looking for a drink — they're looking for an experience. It is not enough simply to sell wine. Your winery should tell a story, and your product should reflect that experience. Through targeted Target group analyses Can you find out how to best address your end customers and get them excited about your brand.
The wine trade has changed significantly in recent years. In addition to traditional distribution via retail and catering, online sales are becoming increasingly important. ecommerce gives you the opportunity to reach new target groups and make sales more efficient. Many wine lovers now prefer to buy their wines online in order to have them conveniently delivered to their home.
Another trend in the wine trade is Click & Collect. Customers can order their wine online and then pick it up directly from the shop or at the winery. This flexible solution combines the convenience of online shopping with personal advice on site. Yoline shows you how to integrate Click & Collect into your sales system and thus gain new customers.
Selling wine online is more than just an additional sales channel — it's an opportunity to significantly expand your reach. With a well-optimized e-commerce store You can reach wine lovers all over Germany or even internationally. Yoline helps you create an effective digital marketing strategy to develop and implement that increases your sales and strengthens your brand.
In order to be successful in the long term, it is not only important to acquire new customers — you also need to retain existing customers. A CRM (customer relationship management) system helps you collect all relevant information about your customers and use it in a targeted manner. In the wine industry, CRM systems offer huge benefits because they record both your offline and online activities and help you understand your customers better.
The combination of Offline and online information In a CRM system, it allows you to gain a comprehensive picture of your customers. You can track exactly who orders wine from you and when, what your customers like and how they behave. This information is worth its weight in gold when it comes to launching targeted marketing campaigns and addressing your customers individually.
A loyalty program is a great way to build customer loyalty in the wine industry. Imagine being able to offer your customers special offers that are tailored exactly to their preferences. By integrating a CRM system, you can send such offers automatically — via newsletter, SMS or push notification. This makes your customers feel valued and happy to come back to you again and again.
Die wine industry offers enormous potential for Marketing automation. Through automated processes, you can not only work more efficiently, but also personalize your communication with your customers. With newsletter campaigns, Push Notifications and automated email series Can you reach your customers exactly when they are most likely to respond to your offer.
As a certified piano partner, Yoline is certainly a suitable service provider to plan and set up marketing automation in a sales-oriented and individual way.
Good marketing starts with trust. Customer reviews are a key factor for success in the wine trade. By Marketing automation Can you send automated messages to Google reviews to catch up. Positive reviews not only increase your reputation, but also make you more likely to be found online.
Visiting trade fairs and events also plays a major role in the wine industry. With Marketing automation You can make your participation in such events more efficient. From pre-registration of guests to follow-up and long-term communication — automated emails and Push Notifications Make it easier for you to get in touch with your guests and increase the likelihood of successful participation in the event.
As early as 2020 has Yoline launched a special digital business model — the BergBox. Based on the principles of lean management and with a modest financial plan, the project nevertheless got off to a successful start. Marco Zumoberhaus, co-founder of Yoline, is responsible for business development and co-owner and is responsible for marketing BergBox. With a residence in Salgesch and married into the winery owned by his wife Nicole's family, the wine industry is of great importance to him not only professionally but also personally. Growing up on his parents' farm, Marco combines deep expertise with genuine passion for the wine and agricultural industry — a matter close to his heart, which he translates into successful digital strategies at Yoline.
By the way: Did you know that Marco was project manager for what is arguably the largest digital wine tasting for Cave du Rhodan during the corona pandemic. Another pilot project from the Salgescher Weingut with a national presence.
