In the construction industry, it is not only the quality of construction projects that determines the success of a company. Just as important is a strong Corporate identity, which is lived clearly and uniformly both internally and externally. Yoline offers individual solutions to Corporate Communication to strengthen and create a uniform brand identity that is reflected in all areas of the company. Our communication strategy ensure that your brand is perceived authentically and consistently, both in your own image and in the image of others.
A strong Corporate identity is the basis of successful communication. In the construction industry, it is important that both internal and external stakeholders understand and experience your values. The strategies developed by Yoline ensure that your Corporate Communication is lived clearly, uniformly and at all levels of your company. We ensure that your brand conveys a consistent image across all relevant channels and reaches the right target groups.
The right communication technology plays a central role in making both internal and external communication efficient. From intranet-Solutions that promote exchange within the company, up to Employee appsthat improve the flow of information: There are many ways to take your communication to the next level. With an optimal channel strategy You reach all important stakeholders and can ensure that your messages get across. The construction industry, with its various employee levels, requires clearly structured communication solutions that make everyday life easier.
A strong Corporate identity not only gives your company a clear profile, but also promotes internal identification with the company values. By clearly communicating your vision and mission, you create an environment in which employees understand their role in the company and see themselves as part of the bigger picture. Choosing the right communication channels and content thus becomes a decisive success factor in ensuring this identification in the long term.
In the construction industry, it is not only the project portfolio that determines success — your team is also a key success factor. With a targeted Employer Branding Make sure that you attract the best talent and retain them with your company for the long term. A strong employer brand motivates your existing team and signals to potential employees that you are an attractive employer who cares about its employees. The use of innovative Recruiting-Solutions can also make the application process easier for you so that you can access skilled workers faster and more efficiently.
The times when complicated application processes scared off the best talent are a thing of the past. Modern recruiting tools give you the opportunity to design the application process in such a way that it is not only efficient but also attractive for candidates. You can replace the classic resume with direct interviews, video interviews, or personal recommendations. In this way, you focus on the skills and potential of the applicants instead of getting lost in paperwork.
A strong Employer Value Proposition (EPP) is the key to standing out as an employer. It's not just about salary and benefits, but about what you really offer as an employer: An attractive corporate culture, opportunities for personal development and an environment that promotes innovation and team spirit. An authentic Employer Branding gives you the decisive advantage in the competition for the best minds.
If you want to attract the best talent, you have to offer more than standardized application processes. You know that the best employees aren't always the ones with a flawless resume — personality and commitment often count more. Your application process should reflect this and focus on the people behind the applications.
Open and transparent internal communication is the backbone of every successful company. Whether on the construction site or in the office, you need to ensure that all employees are informed and feel part of the company. The challenge in the construction industry is to connect different levels of employees — from planners to truck chauffeurs — and to make the flow of information smooth.
Platforms such as a intranet or a employee app are ideal tools for sharing information and promoting exchange between employees. Whether it's about project plans, internal news or quick arrangements: With the right tools, you can ensure that no one gets lost in the flow of information. By providing every employee with the right communication platform, you can significantly improve everyday working life in your company.
A strong sense of belonging is created when all employees are informed regularly and transparently. You not only create clarity, but also promote commitment and motivation. A well-thought-out internal communication strategy can significantly increase team productivity and ensure that everyone pulls together.
Your own team knows the company and its culture best — and often the people who would be a perfect fit for the team. Referral programs are one of the most effective ways to attract new employees. By encouraging your employees to recommend talent from their network, you can not only save time and resources, but also find qualified and motivated applicants.
By directly involving your employees in the recruitment process, you not only attract new talent faster, but also strengthen cohesion within your team. Personal recommendations are often more successful than traditional applications because they are based on real experience and trust. With a well-thought-out referral program, you turn your team into active supporters of your growth strategy.
A strong online presence is essential these days — especially in the construction industry. Platforms such as linkedin offer you the opportunity to position your company not only as a construction professional, but also as an attractive employer. With a professionally designed LinkedIn company page You attract the attention of potential employees and strengthen your brand presence at the same time. However, to be successful in the long term, you need to make sure that your content is found. Here comes the SEO optimization into the game.
A targeted SEO optimization Your content is crucial to remain visible online and to be successful in the long term. By optimizing your website and social media content, you reach exactly the target groups that are relevant to your business. This not only increases your reach, but also ensures that your messages reach the right people.
In the person of Marco, bring not just a subject matter expert, but an entrepreneur directly to the decision makers' table. Through his experience, measurable projects are formulated and measures are planned with success factors, deadlines and costs. This profound experience in strategic planning and budget-oriented implementation is now available to your company via Yoline. As a board member of FC Thun Bernese Oberland, CMO and partner at Pomona Media, co-owner at winsun and founder of Pomona Innovation Holding, AB3 Creative Collective and BergBox, it was his task not only to develop long-term visions, but also to implement them operationally and efficiently. His focus has always been on the optimal use of resources to achieve sustainable and measurable success. At Yoline, he uses this expertise specifically to create individual solutions for companies that take financial and personnel circumstances into account and at the same time deliver strategically strong results.
