A marketing concept is the game plan for corporate success! It defines how you place your products or services on the market, reach your target audience, and achieve your marketing goals. With a clear marketing concept structure, you can keep track of all important aspects: from market analysis to goal setting to strategy development. A well-thought-out marketing concept shows how internal and external resources can successfully and sustainably market your brand.
At Yoline, we structure marketing concepts according to Kuehn and attach particular importance to simplicity and clarity. A typical Maretine recipe from Yoline can be recognized by several aspects:
Mauris Justo Odio, Mollis Vitae Posuere Eget, Sodale Eget Felis.
1st Executive Summary
2. Situation analysis
a. market analysis
d. internal analysis
3. Marketing goals
4. Strategic marketing planning
a. market segmentation
b. Target group selection
c. Positioning
d. differentiation strategy
5. Marketing mix
a. product strategy
b. Pricing Strategy
c. distribution strategy
d. communication strategy
6. Implementation plan
7th Control
That depends pretty much on the expectations and requirements of your company. Once the budget and the need are there, we will invest a lot of time, particularly in the area of situation analysis. Potentially, we recommend a primary Market Research. By default, we also use the following analyses and vary in the level of detail:
A marketing concept is your game plan for success!
It defines how you place your products or services on the market, reach your target audience, and achieve your marketing goals. With clear concept structures, you can keep track of all important aspects: from market analysis to goal setting to strategy development. Creating a well-thought-out marketing concept means using your resources in a targeted manner and placing your message exactly where it reaches your customers.
The difference between a marketing concept and a marketing strategy lies in the level of detail. The marketing strategy is the overarching plan that determines how goals should be achieved. It is about the big plan, the competitive analysis and the determination of the target group.
The marketing concept, on the other hand, is like a roadmap for the success of your company. It contains the specific actions you take to make your strategy a reality — the ingredients and steps you need to achieve your goal.
Without a clever strategy, concepts are like a ship without a compass. And without a well-thought-out concept, every strategy remains just a dream.
Are you wondering how deep you have to dig into your pocket for a marketing concept or marketing strategy? Well, the investment can vary a lot. It depends on what goals you are pursuing, how big your company is and what resources you want to use.
Small projects can start in the low four-digit range, while more comprehensive strategies may require a larger investment.
Remember: A marketing concept is an investment in the long-term success of your company. It not only optimizes your visibility, but also sustainably increases your turnover.
advantages:
- With a well-thought-out marketing concept, you can address your target group precisely.
- Long-term planning ensures sustainable growth and stable market positioning
- You can use your resources efficiently and minimize wastage
- A good marketing concept increases brand recognition and strengthens customer trust.
- You remain flexible and can react quickly and specifically to market changes.
Disadvantages:
- Creating a marketing concept requires time and possibly upfront investment.
- Without well-founded market analysis, there is a risk of planning past the needs of the target group.
- Sticking too rigidly to a concept can limit creativity and spontaneity.
- Marketing concepts need regular revisions to stay up to date.
- Wrong objectives in the concept can lead to failures and financial losses.
Yoline helps to keep the benefits;)
By cleverly using existing data and secondary market research, we offer you not only a cost-effective but also an intelligent and effective way to achieve your marketing goals.
Our expertise lies in Unlocking the Treasures in Your Data and Turning Them into Powerful Marketing Tools. Let's take the first step towards a data-driven future and let's find out together how we can transform your marketing.
Do you want to catapult your visibility and reach into the stratosphere and register sustainable sales deals? Then a marketing concept is just the thing for you! With a well-thought-out strategy that is tailored to your target group, you ensure that your offer is not only seen but also loved.
Use the power of social media to connect with potential customers and build a loyal community. Optimize your site for search engines so that you appear at the top of search results. And don't forget to create unique content that your customers can't ignore.
Ready to leave your competition behind? Then grab your marketing concept now and make yourself unforgettable!
Our comprehensive range of services is the key to marketing success:
As a holistic marketing agency, we offer you a range of services that not only make your brand visible, but also makes it shine. Our focus is and will always be on sale. We see ourselves as architects of your communication strategy, as creative minds who bring your vision to life, and as strategic partners who accompany you on your way to the pinnacle of market success.
Use creative content and channels that appeal to your potential customers and win them over with clear messages and added value. Leave nothing to chance in the future, make decisions based on data instead of based on your intuition.
Once you have the marketing concept, don't forget to regularly analyze and adjust your results to constantly improve your strategy. Start now and turn prospects into loyal customers! Let's develop your individual marketing concept together that inspires and convinces.
