Make yourself known on the web! Your digital marketing strategy opens the door to online presence. Define a budget and use digital marketing tools profitably to generate and retain customers. Increase your reach, engage prospects and increase your sales figures. Use SEO for top rankings on Google, connect on social media, and rely on paid ads for direct visibility. With direct marketing measures such as emails and mailings, you contact based on your CRM in a segmented and interest-based manner, which results in a high retention rate. Digital marketing is your opportunity — use it and move your business forward!
Today, the digital sector offers cost-attractive and interesting opportunities. If your marketing strategy for digital marketing does not include investments, there is a great risk of losing market share in the long term.
Your digital brand is at least as important today as your analog presence. Even if you can't sell or sell your offers and products digitally, targeted digital marketing management is interesting. It allows you to reduce the advantage of your competitors and potentially even overtake them. The area is also known as online marketing and is the magic tool that helps you to interact with your audience online, spread your message across multiple channels at the same time and maximize your reach. With targeted campaigns and a clever content strategy, you not only build a loyal community, but also increase your sales. Digital marketing allows you to react to market trends in real time and adjust your advertising campaigns and constantly measure their performance in order to always be one step ahead. So seize the opportunity and use the power of digital marketing to achieve your goals! And don't forget: phygital is the key, your world doesn't just take place digitally. Plan your marketing mix holistically in the areas of multi-channel marketing and omnichannel marketing.
Digital marketing services are diverse, so we usually start with an action plan and, together with you, define the goals and formulate the appropriate measures based on the budget available by your company. Stage 1 sets the basis: It is about building the digital brand, creating Google Business profiles, optimizing and linking social media channels, optimizing the performance of your website, formulating your SEO strategy and defining the appropriate keywords for your target group, allowing and monitoring tracking on all channels, the interface to your CRM software (such as Hubspot, Sales Management, Microsoft Dynamics) and email marketing tools (such as Mailchimp, Klavyio, Active Campain, Sendin Blue or similar).
And this advice almost includes our range of services. Yoline makes the difference in strategy and design, helps to assess investments and prioritize measures. We develop in-house websites and are a specialized SEO agency. We develop the variety of other measures in project teams, which are implemented by specialists from our network. Accordingly, we are also open to working with your partners.
As soon as the plan and goals are known, it's time to start, whether it's social media marketing, search engine optimization or targeted advertising campaigns — we know the right tools, have cross-divisional synergies to use and the network to make your brand shine. Use the power of the Internet and reach your target group effectively and cost-effectively with us. We set up campaigns, monitor performance across channels and adjust so that you increase your turnover and the factor of the costs invested is as low as possible (ROI). As soon as performance is there, we start automating. After all, we've come to go! Anything that can be automated saves costs in the long term.
The approach starts with an analysis. Based on this, a team is built. In principle, you can go down this path yourself with appropriate ones. On the part of Yoline, we are open to provide our input selectively. We would recommend one of the following routes, although there could potentially be more:
Both routes lead to the same starting point after a few months. The second method requires a bit more patience and may cost more to implement, as mistakes are made as a result of the know-how that has been built up first. We at Yoline are therefore also happy to passively assist. Whether through supervision, conception, training or project management, it is about the economic success of your company.
Our tip: Be happy, don't be afraid, be creative! Innovative campaigns and fresh ideas are not only well received, they are also remembered.
So go ahead and make your digital marketing irresistible!
Inbound marketing and affiliate marketing are two dynamic strategies in digital marketing that take different approaches to achieve fantastic results. Inbound marketing focuses on planning and creating valuable, relevant, and sales-oriented content that attracts and engages your target audience. It's about customers coming to you on their own because they love your content and build trust.
Affiliate marketing, on the other hand, is a partnership strategy that motivates others to promote and recommend your products. They receive a commission in exchange for their marketing efforts. It is like building a network that works for your company's success.
The solution is not one or the other; if you long for a competitive advantage, you rely on both sub-areas. In this way, you can sustainably increase traffic and boost sales through online marketing measures.
Book a free consultation with a specialist and define your goals, communicate openly about the budget and expectations. Get a concept created so that you can analyse what was actually planned in retrospect.
You're potentially going to spend a lot of money. It's based on your marketing strategy. But interestingly enough, online marketing measures and successes can be measured. This gives you clear values such as retention rate, ROI or ROAS. Based on the customer lifetime value of your customers, you will also potentially save a lot of money and boost your brand cost-effectively.
The digital landscape is growing rapidly. To keep up, you need to be visible where your customers are: online!
Digital marketing is an attractive ticket to the world of online presence. Regardless of whether it's inbound marketing, affiliate marketing, performance marketing or other sub-areas. Digital marketing is an attractive add-on to your existing presence and includes everything from social media to SEO and paid ads. The focus is on the perception of the target group, the generation of customers and the retention of them.
Do you want to get the most out of your direct marketing? Then it's time for a breath of fresh air in email marketing and mailings! In the digital era, it is crucial to send personalized and targeted messages that really get across. With clever tools, you can analyze exactly what fascinates your customers. You create interest and activity-based segments, so you can perfect your campaigns and drive up conversion rates.
A quick example: Why should you send your loyal white wine customer a newsletter about the new barrique red wine when the characteristics of the segment clearly state that >500 bottles of white wine have been ordered in recent years, but not red wine. Perhaps a few insights into viticulture related to white wine would be more interesting for this segment?
Remember, it's not just about the content, but also the timing and structure of the messages. First, you need to generate leads: potential or existing customers that you can also contact. Take data protection guidelines into account — an important issue these days. Only then do you start thinking about the perfect moment to send an email. And don't forget: Direct marketing is more than just emails! Offline mailings can add a personal touch that is sometimes lost online. Use the power of direct marketing to reach your target group effectively and directly!
A little free tip: If you don't plan the measures in a communication and editorial plan, you will definitely lag behind your competitors and ultimately more resources will flow into the sub-areas than you had planned.
Do your potential customers even know that your brand and these optimally suited products even exist?
Boost your online presence with search engine marketing! Whether SEO or Google Ads — used correctly, they are power tools to get your website to the top. With clever search engine optimization (SEO), you can improve your organic ranking. You'll be found more easily by your target customers. After implementation phases, you will optimize resources on a monthly basis (tailored to your content team) to keep your visibility better than your competitors. After professionally done work, your brand will remain in top ranks for a considerable amount of time, even without investments.
And Google Ads? These are your turbo ads that are immediately visible and generate leads quickly. Ideally, combine these directly with paid ads on social channels: These are possible on Facebook and Instagram (Meta Ads), LinkedIn or Pinterest or TikTok. Whether you're new to digital marketing or want to expand your skills, use the power of SEM: SEO and Google Ads to achieve your goals and leave your competition behind. Get ready for more traffic, higher conversion rates, and stronger brand presence.
Boost your online presence and outstrip the competition with digital marketing! Are you wondering how much it costs and what results can you expect? We recommend that you start with an analysis and strategy: this will save you costs in the long term. You can't implement all measures from the first month; that would almost certainly break your budget. Invest wisely and attract experts who will track all measures, explain the relevant reports to you and discuss the next steps with you.
Online marketing is therefore a process and can cost you a lot if you want to jump on every trend. Learn from the best and use strategies that actually work. Whether you're just getting started or looking to spice up your existing campaigns, we have the tools, expertise, and partners to take your business to the next level. We do everything we can to ensure that your investment in digital marketing is an investment for sustainable corporate profit.
Looking for a digital advantage? You know that your business needs a fresh online strategy, but you're not sure where to start? Not an issue, it's not your job. After all, our project managers have built up their know-how through training and practical experience over the years. They are continuously taking part in continuing education courses to advise you. Get in touch with us before your competitors do.
