A strong online presence is crucial today to remain competitive in the long term. Over the last 8-9 years, we have repeatedly worked with SEO agencies in Switzerland and throughout the DACH region. But somehow the spark never completely jumped over. Why did our brand sometimes develop in directions we didn't even want to go? Why did we receive services in particular that had little real impact on monitoring? And where were the personal follow-ups that support and develop projects over the long term?
Fragen die mit Kosten für uns und unsere Projekte verbunden waren.
So we took the helm ourselves. We have been certified and intensively trained. Why do we take the right to call ourselves an SEO agency? Because we are a certified Sistrix agency and work intensively in the area of SEO for at least three hours a week. With us, you get the combination of well-founded SEO experience, practice-oriented knowledge and personal support — so that your company is visible exactly where it should be: right at the top.
„Eine starke SEO Strategie lebt von kontinuierlicher Analyse und datenbasierten Optimierungen – nur so bleibst du an der Spitze.“
Answer Engine Optimization (AEO)It's easy to sink in a sea of brands. But if you have a plan, you don't go with the flow — you set the course. Success requires more than ideas. It needs a destination and a route that gives direction to every maneuver. Yoline not only provides you with the plan, but also the compass.
While SEO (Search Engine Optimization) traditionally focuses on improving a website's rankings for keywords, AEO is specifically addressing the growing use of AI and voice searches and assistants such as Siri, Alexa and Google Assistant. AEO means that your content is not only found, but is also selected as the “best answer” by search engines and AI bots and presented directly. Today, the effective best form of distribution and presence of your brand is not yet clear - this depends heavily on the respective business models. But the presence won't hurt your brand, because content creators need a benefit to deliver further interesting and relevant content, otherwise the quality of answers in the area of AEO will also fall(Search Engine Optimization) traditionell darauf fokussiert, die Rankings einer Website für Keywords zu verbessern, geht AEO gezielt auf die wachsende Nutzung von KI- und Sprachsuchen und Assistenten wie Siri, Alexa und Google Assistant ein. AEO bedeutet, dass deine Inhalte nicht nur gefunden werden, sondern von Suchmaschinen und KI-Bots als „beste Antwort“ ausgewählt und direkt präsentiert werden. Heute ist die effektiv beste Form der Ausgabe und der Präsenz deiner Brand noch nicht klar - dies ist stark abhängig von den jeweiligen Geschäftsmodellen. Aber die Präsenz wird deiner Brand nicht schaden, denn die Content Creators brauchen einen Benefit um weitere interessante und relevante Inhalte zu liefern, ansonsten sinkt auch die Qualität der Antworten im Bereich AEO
Phygital solutions
With the increasing shift to mobile and voice-controlled searches, AEO is becoming increasingly important. Even though it draws on many principles of SEO — such as high-quality content, clear structure and user orientation — AEO focuses more on question-answer logic, which is particularly central to voice searches.
The growing relevance of AEO shows that the future of optimization will lie not only in ranking well, but also in being perceived as a reliable answer to user inquiries.
A real strategy doesn't just happen. It needs substance, structure, and the courage to be consistent. That's how it works for us:
Onpage SEO: The basis for sustainable success
Well-thought-out on-page SEO is the core of a successful SEO strategy. We optimize the content and structure of your website and make sure that it is both user and search engine friendly. This includes:Strategie. Wir optimieren die Inhalte und Struktur deiner Website und sorgen dafür, dass sie sowohl benutzer- als auch suchmaschinenfreundlich ist. Das umfasst:
Content optimization: High-quality content with targeted keyword placement that inspires both your target group and Google.
Meta tags and headlines: Optimize titles, meta descriptions, and H1/H2 structures so that your keywords are precisely placed.
Internal linking: A clear structure that guides visitors and supports indexing by search engines.
Keyword analysis and keyword strategy: Well-founded keyword analyses and targeted strategies ensure that your content covers exactly the relevant search terms.
Offpage SEO: Building Your Online Reputation
Through targeted off-page SEO, we strengthen the authority of your website on the Internet:
link building: We generate high-quality backlinks from trustworthy sites that increase your domain's authority.
Reputation management: Through targeted off-page SEO and strategic search engine marketing, we improve your online reputation and visibility.
Hands-on implementation
A strong technical foundation is a prerequisite for a successful website. With technical SEO optimization, we create the basis for an error-free and fast website:
Core Web Vitals: We optimize loading speed, visual stability, and interactivity to ensure an optimal user experience.
Google Search Console: Using Google Search Console, we monitor technical issues, improve indexing, and analyze keyword performance.
Mobile optimization: So that your website also works perfectly on mobile devices.
Loading times and code optimization: Shorter load times and clean code ensure better performance and higher user satisfaction.
interesting? Then you should definitely post suitable articles on our blog us our focus page SEO - search engine optimization read.
At Yoline, every strategy is a mix of creativity, facts, and action. We know that the best ideas are often in the details and that the greatest successes come from continuous fine-tuning.
We know the parameters that actually strengthen your online presence and know which functions which tool ideally supports. Whether it's competitive analysis with Sistrix, keyword research and technical analysis with SEMrush, or monitoring Core Web Vitals in the Google Search Console — through targeted data use, we maximize your chances of being visible and successful online.Wettbewerbsanalyse mit Sistrix, die Keyword-Recherche und technische Analyse mit SEMRush oder das Monitoring der Core Web Vitals in der Google Search Console – durch gezielte Datennutzung maximieren wir deine Chancen, online sichtbar und erfolgreich zu sein.
We specifically use the best tools to analyze and optimize the SEO strategy.
Google Search Console helps us identify and fix technical issues early on and track the performance of your keywords.
Core Web Vitals: By optimizing key metrics such as load speed and interactivity, we improve the user experience and increase your visibility.
Sistrix: As a certified Sistrix agency, we use the full potential of this tool to gain data-based insights and implement targeted SEO optimizations. Sistrix allows us to conduct comprehensive competitive analyses, develop keyword strategies and continuously monitor your visibility. In this way, we ensure that your website is always optimally positioned compared to the competition.
SEMrush: With SEMrush, we conduct detailed keyword research, backlink analyses, and technical site audits. This tool helps us to specifically identify the strengths and weaknesses of your website and to continuously optimize performance. By continuously monitoring important key figures, we remain flexible and adapt your SEO strategy to current developments and market requirements.
SEO is not a location-based discipline, but a strategic, data-based discipline. Our SEO agency, headquartered in Valais, serves companies throughout Switzerland and individual companies in the DACH region. We are certain that it depends on the expertise and experience of the subject matter experts. What does working with the largest and most renowned SEO agency bring you, but your project is being worked on by an intern or junior.
With the best tools, comprehensive knowledge and experience as an online marketing agency, we know the relevance and best practices in the area of search engine marketing. Even though we only contribute to the concept of Google Ads, we see the area holistically. The relevance of search engine marketing could hardly be more relevant today than ever before: Market changes are to be expected with OpenAI and other providers in the AEO sector. Let's put your website at the top — whether for local, national or international searches. The main thing is that we generate relevant traffic and not just empty top positions.
Our working approach: success through individual SEO strategies
Our SEO strategies are individual to help you achieve your corporate and marketing goals. The process consists of four steps:
Analysis and goal definition
It starts with analysis: With the help of Google Search Console and tools such as Sistrix and SEMrush, we determine the current status of your website and define clear goals.
SEO Strategy
We develop a strategy that increases your visibility and has a long-term effect. A sophisticated keyword strategy, paired with on-page and off-page measures, ensures sustainable success.
Implementation and process integration
We work closely with your teams and support the implementation of efficient processes that improve SEO results in the long term.
Monitoring and continuous optimization
SEO is a dynamic process that requires continuous adjustments. Through continuous monitoring and data-based optimization, we ensure your long-term positioning in the search engines.
SEO is a long-term process that often shows initial results after three to six months. The tools we work with include Google Search Console, Sistrix, SEMrush and more based on the requirements and project scope — they enable us to precisely analyze and optimize your SEO services. We know the tools and our customers benefit from each other. Experience and knowledge can be used profitably for all our customers.
Keyword analysis is one of the most important foundations for search engine optimization, as it allows us to identify the right search terms for your target group. In this way, we optimize the content in a targeted manner and increase your traffic. The difference between on-page SEO and off-page SEO is that on-page SEO includes all measures on your website, such as content, meta tags, and internal links. Offpage SEO, on the other hand, includes external measures such as link building and reputation management that strengthen your website's authority.
So you know everything and can get started;)
That suits us and we are happy to provide support. To ensure that your brand benefits from the potential of inbound marketing and SEO, we recommend working with Yoline or a suitable SEO agency in Switzerland.
SEO agency — your partner for long-term success
Our SEO agency offers you the know-how and tools you need to sustainably increase your visibility. With our experience, data-based strategy and the best tools, we optimize your online presence and get your brand to the top of search engines.
Let's reach the next level of your online success together — contact us today for a non-binding consultation!
