Strong branding? There's more to it than just colors and logos. At Yoline, we build brand identities that are genuine and full of depth — from design, corporate culture, and direct communication. Our approach is based on methods and know-how, which ideally result in brands being positively anchored by the right stakeholders in the long term. The process is a collaborative journey where we use tools to define the unique character of a brand. In this way, corporate identity is not only visible, but alive — real, tangible and always to the point.
Agree, we are not branding specialists, we focus on other areas (here). We will definitely leave this title to agencies, which are almost exclusively active in this area. In the area of branding, we at Yoline help companies develop their full potential. It is very important for us to see branding for what it actually is. No abbreviations, but we want to plan all aspects and elements that are ultimately part of the Corporate identity form. This is the only way we can influence the external image of a brand — the corporate image. Branding, developing the identity of a brand in its entirety is demanding and requires courage and time — and that goes far beyond colors and logos. Corporate identity For us, (CI) consists of:
These components are the minimum for us; we are also open to include other components such as philosophy and other aspects. Right, everything is logical for you, of course!
There is no such thing as the right branding—it is building relationships, understanding values, traditions, markets, customers, and motivations. And that already explains why we develop brand identities at Yoline. Because we love it and we can. We take time, conduct discussions, integrate, interact, test and develop a company's potentially suitable authentic brand that also resonates with the target group (corporate image). And the second reason why we don't completely outsource brandings was also clear. We want brands that not only catch the eye, but also stick in your memory. We believe that a strong CI creates long-term relationships and builds trust. Our work in branding is based on a holistic approach that reflects the company in its full depth.
Our branding work starts with listening and understanding: We have intensive conversations to capture the essence of a company. In a structured process, we integrate all relevant components of the corporate identity, test and further develop them. In addition to our Matrix and Aakers Brand Personality Framework, we rely on creative workshops with external specialists. Sometimes there are not only branding experts at the table, but also unconventional perspectives such as philosophers or mountaineers, who deepen our ideas and contribute new perspectives.
A valuable tool in our process is a template with contrasting values, such as “relaxed vs. reputable” or “visionary vs. nostalgic.” We came across this model and have been using it ever since to define the limits and identity of a brand. The matrix helps us to clearly formulate the brand identity in joint brainstorming sessions with the customer and to ensure that all measures remain within this framework. Especially during discussions or somewhat excessive ideas, we know how to ask the right questions as a team and find the solution.
Branding takes time — and we at Yoline are aware of that. Authentic brand development is not a sprint, but a continuous process. We believe that the best brand identity comes from thorough thought, testing, and long-term consistency. In intensive, recurring workshops, we refine the brand image step by step and ensure that all elements of the corporate identity work together perfectly.
Do you need a new logo and you don't really like the font anymore? Perhaps this moment should be seized and a complete corporate identity should be created from scratch instead of a corporate design by an advertising agency. We have found that the investment costs will pay off quickly. Yoline helps companies develop a holistic corporate identity that unleashes the full potential of a brand. Our services include consulting and designing all elements that shape a brand: from corporate culture and communication to corporate design and corporate behavior. By combining a clear strategy with intensive collaboration and unconventional perspectives, we create authentic brand identities that have a lasting effect both internally and externally.
CorporateCommunication includes, for example, internal communication (employee information), external communication (press releases), crisis communication (response plans) and brand communication (brand image maintenance).
Wir machen dein Business fit für die Zukunft. Mit smarten Strategien und digitalen Lösungen begleiten wir dich und dein Team von der Idee bis zur Umsetzung. Unser Ziel? Bald schon wieder weg zu sein und von extern den nachhaltigen Erfolg deiner Brand zu sehen. Wir verbinden menschliche Kompetenz mit Technologie und den Werten deines Unternehmens. Klingt gut, oder?
