Design does not only take place in market development, but also in the marketing strategy. With the right design strategy, you can strengthen brand identity, increase user satisfaction, and gain a competitive advantage. Design is not a one-man/lady show and you should decide what your messages and brand should look like. Art directors and designers should accompany you and work interactively with departments and specialists such as copywriters. Sounds expensive? Professional project management saves in the long term and messages sell better!
Good design guides customers through the sales funnel, formulates understandable messages and sells emotionally. Because design should aim for economic corporate success. But it doesn't always have to be the case, for example when designing annual reports, employee magazines, etc. However, professional project management is crucial here so that the company is presented competently and in accordance with corporate identity.
Design should sell, not cost
Design involves a wide range of disciplines and processes aimed at creating visual, functional, and aesthetic solutions. It's about turning creative ideas into tangible results that strengthen your brand and appeal to your target audience. Design can be divided into several categories, including:
Design is not cost-effective; it should do its job, making it all the more important to know the tasks of good, functional design. There are several basic principles that should be followed in any design project:
The path to the perfect design starts with an analysis and a clear understanding of the brand and the target group. The formulated Corporate identity remains superior and accepted at all times. At Yoline, we believe that every design project must be individually tailored to the specific requirements and wishes of customers and customers. In doing so, we take into account various dimensions and styles to ensure that the design optimally fits the brand message and reaches the target group.
Humorous vs. serious:
A humorous design can convey ease and accessibility, while a serious design exudes professionalism and trustworthiness. The choice depends heavily on the brand and the expectations of the target group.
Future-oriented vs. nostalgic:
Future-oriented designs rely on innovation and modernity, while nostalgic designs rely on tradition and familiarity. Both approaches have their advantages and can be chosen depending on the context and objectives of the brand.
Individual vs. social:
An individual design highlights the uniqueness and specificity of the brand, while a social design emphasizes community and connectedness. Here, it is important to consider which values and messages the brand wants to communicate.
Calm vs. challenging:
Tranquil designs convey serenity and harmony, while challenging designs radiate dynamism and energy. The choice depends on which emotions and reactions are to be aroused in the target group.
Rational vs. emotional:
Rational design focuses on clarity and logic, while emotional design focuses on feelings and stories. Both approaches are justified and can be combined depending on the target group and brand message.
Simplifying vs. enriching:
Simplified designs reduce complexity and ensure clarity, while enriching designs fascinate with their richness of detail and complexity. Finding the right balance is the key to a successful design.
At Yoline, we work closely with our customers to optimally combine these styles and develop a design that represents the brand perfectly. Our process starts with a detailed briefing and an analysis of market and target group needs. We then develop concepts that are both visually appealing and functional. Through feedback and iterative revisions, we ensure that the final design achieves the desired goals and appeals to the target group. Interesting for you to know: We usually implement design through integrated partners, are transparent who it is and ensure that it fits. Accordingly, at Yoline, we are ready to work directly with your internal design team.
Another crucial aspect on the way to perfect design is continuous adjustment and optimization. At Yoline, we use a flexible and dynamic approach that enables us to respond quickly to feedback and market changes. This ensures that the design is not only successful when launched on the market, but also in the long term.
To be successful in design, it is important to follow current trends and best practices. Designers don't have to work, they have to live visual communication. Your channels are full of inspiration and trends, even in your free time. Good designers ride the wave of creativity, the very good ones make it onto the first wave and are always at the forefront, can travel the world and are spontaneous and brave enough to surf every wave. At Yoline, we are tired of working with designers who are just out at sea waiting for the perfect wave, basically know their work, but don't get any suitable waves. Or simply overestimate themselves and they can't surf the current conditions. In the past, it seemed to us that a large proportion of designers missed every set of awesome waves when they asked questions, critical attitude and lack of understanding of multichannel marketing talk to us.
Conclusion: We're out of here, we'd rather share our waves with people who want to travel the world with us.
Back to trends;)
Design can and should sell. In other words. Design helps you to formulate your messages in a targeted manner and to awaken the appropriate emotions and strengthen your brand identity. Here are a few advantages why you shouldn't miss out on good design:
The design process comprises several phases, from brainstorming to final implementation. Here are the essential steps:
At Yoline, we work very closely with printers such as Valmedia together. Our focus is on sustainable and regional pressure as we recognize the huge potential that lies in these partnerships. As a result, we see time and again how even less investment-intensive businesses send personalized and interest-based mailings to the most important customers through targeted segmentation of the customer database and thus make the difference. While competitors address all customers identically, you feel special about these brands, you get the feeling of appreciation. In the background, this is absolutely automated through investments in the areas of digital, tracking and automation. Interestingly enough, these mailings are also measurable: With tearable voucher codes and direct discounts in the online shop, we can measure exactly which customers need to be acquired via another channel for the sale to happen. The result is a significant increase in customer loyalty and sales — and with a relatively low budget.
Even though we barely design ourselves anymore, Yoline is particularly strong in this sector based on our extensive expertise. It was a conscious decision to move away from the typical design or advertising agency. In the last ten (+) years, we've noticed that design has changed. Project management was often neglected and the quality dropped. Everyone was suddenly a “creator” and “designer.” We stand for appropriate and effective design and want to remain free to choose suitable art directors and graphic artists. Yoline has extensive expertise in hybrid design. How can design be digitized and integrated into the customer journey across multiple channels instead of in one channel.
With Yoline as your partner, you can be sure that your design project is in good hands. Our expertise and extensive network of specialized designers and agencies enable us to offer tailor-made and innovative solutions that make your brand shine.
