Yoline is here. The first month after the realignment of Yoline was marked by somewhat longer days and strategic decisions. We have laid the foundations for the new Valais marketing agency and are confident that we can implement great projects together. You can read the details in this post.
Since its founding in 2022, Yoline's activities have been limited. Nicole and I worked in other companies and organizations. We supported a few projects in the area of business consulting and distribution, but we didn't really get off to a good start.
At the beginning of 2024, I realized that the time couldn't be better to do what I love with Yoline. I decided to work at Yoline full time. Anyone looking for the reasons for this decision will not find them in this article. Starting in April, I felt a great need to get to know the motivations and thoughts of my network and my potential customers. After all, they are an even more central part of my life today. I've planned my time and conversations to listen, ask questions, and get an idea of what I want Yoline to be. It was clear pretty quickly:
The new Yoline will be active in the areas of marketing, communication, digitization and will work for economic added value and growth.
And now? What happened during this time? Will Yoline take place or was it just a few nice conversations?
As is well known, founding a company, developing suitable products and marketing them shouldn't be the biggest challenge for me. I have often accompanied these processes or implemented them directly myself. It is my work and passion. In other words, what I'm doing for Yoline is Yoline.
As mentioned, I've been working on where the journey with Yoline should go. As always, I spared no external costs, integrated experts from my network and asked myself critical questions. Last but not least, I've also dealt with my own “why.” Thanks to everyone who has helped shape Yoline's journey with their expertise and experience.
Today, Yoline is there with a corporate strategy and a marketing strategy tailored to it. The business model defines how passion in Yoline can generate growth among our customers.
An idea doesn't sell anything yet.
In recent weeks, I've often been confronted with the question of when it starts now. The experiences of the last few years have helped me to be patient. Of course, I did not neglect customer inquiries and have already worked on the first selected projects. But I have deliberately set aside a lot of time for Yoline, because the internal implementation will probably not be easier than it is now. Here is an overview of some activities from the past month:
In simple terms, Yoline is and does: All marketing.
This sober review describes everything about Yoline. Admittedly, I probably would never have thought of it. Two strong words that come from my environment.
So tangled All marketing Listen, the words seemed so fascinating to me. The somewhat inconclusive combination of two words captivated me. Without further ado, the slogan already defined by the copywriter was thrown overboard, and there was the new one: All marketing.
Many of you have been waiting for this, and we are now happy to officially announce this: Yoline is here!
We are not the new advertising agency in Valais, we are not another design agency, we do marketing: develop visions, build up potential for success and implement strategies holistically. Or in other words: We will connect what makes sense, build what pays off in the long term and destroy what is pointless.
You want to know more about Yoline: Lies continue here
You want to know what Yoline does: Read continue here
Wir machen dein Business fit für die Zukunft. Mit smarten Strategien und digitalen Lösungen begleiten wir dich und dein Team von der Idee bis zur Umsetzung. Unser Ziel? Bald schon wieder weg zu sein und von extern den nachhaltigen Erfolg deiner Brand zu sehen. Wir verbinden menschliche Kompetenz mit Technologie und den Werten deines Unternehmens. Klingt gut, oder?
