A blog is more than just a tool for customer loyalty or lead generation. It is a reflection of corporate values and a platform for sharing knowledge and experience. But does a company still need a blog today? How much time should be invested and are there potentially other interesting formats?
This is our first blog post on Yoline and starts right away critically. Does it even make sense what we are doing here? Do you still need a blog these days. So we want to dedicate our first blog post to this topic, which we are convinced that even in today's digital world, a blog, vlog or podcast is an indispensable tool for companies. A well-managed blog can strengthen the company profile, promote customer loyalty, offer an impact in the area of employer branding and increase visibility in search engines.
However, after years of agency experience, we know that careful planning and a well-thought-out content strategy are the keys to success. However, the expenses to be invested should be planned and monitored. Here at Yoline, we share our experiences, tools and even templates in the area of communication.
A blog offers companies the opportunity to regularly publish valuable content and thus achieve several goals:
In order to create a successful blog and plan the resources to be invested, a carefully planned content strategy is important. At Yoline, we know that only a frequented publication of blog posts can be successful in the long term. An editorial plan helps to regularly publish relevant and valuable content and ensure that all contributions are coordinated and support company goals.
Since this post now marks the start of the Yoline blog, we also want to briefly share our thoughts and content strategy: At Yoline, we share a lot of knowledge and critical current experiences on our website and, at appropriate moments, also on social media. We believe that facts and well-founded information weigh more than pretty designs and images.
Selling emotions
We know that at Yoline too. Both internally and with our customers, we plan our communication based on the sales funnel.
Our contributions should be informative, practical and structured. Above all, however, they should fulfill their purpose and advance the target group touchpoint in the customer journey. We want to show our customers potential — allow self-reflection. For example, we publish detailed and well-founded content, including templates and templates, which are based on our many years of experience, training and education. We define best practices and share our knowledge openly without discriminating against potential customers or competitors.
But how perilous is it that we present some of our expertise in a detailed and structured way on our channels. What is the chance that we will play into the hands of potential competitors? Or that our information can be used by our customers as a user manual. How big is the risk that they will get started on their own? The answer is “big” - but as an SEO specialist agency, we also know that traffic and low bounce rates potentially score points on Google (or other search engines) 😉. And when customers understand and can do marketing better than we do, we are not talking about a target group. In general, the subject matter is somewhat exaggerated in our opinion. In addition, we have had great experience sharing knowledge, templates and data openly in recent years. There is a kind of cooperation with customers and, in the ping-pong principle, we only have to calculate where we are needed at all. We don't have to do what customers can do and are on hand in an accompanying role.
Agencies, companies and organizations appreciate our expertise in the area of SEO. So we should mention once again how profitable a blog can be. Content is king! Lead generation and online visibility are measurably increasing. A blog or lexicon is usually an essential part of our SEO strategy, which we develop individually for our customers.
We're not changing our mind even after this initial post. A blog is an opportunity, no matter in which sector. And if our content strategy at Yoline will be profitable, we'll see — and tell you about it 😊
Have fun reading our posts and discovering the wide range of topics that we have prepared, will prepare and will constantly update for you!
P.S. There is another typo!
Most blogs are written by me personally, anyone who knows me knows that I work according to the Pareto principle. It is quite possible that there is therefore still a need for your cooperation. Help out and share the no-go's that you find.
Book a free consultation with a specialist and define your goals, communicate openly about the budget and expectations. Get a concept created so that you can analyse what was actually planned in retrospect.
Wir machen dein Business fit für die Zukunft. Mit smarten Strategien und digitalen Lösungen begleiten wir dich und dein Team von der Idee bis zur Umsetzung. Unser Ziel? Bald schon wieder weg zu sein und von extern den nachhaltigen Erfolg deiner Brand zu sehen. Wir verbinden menschliche Kompetenz mit Technologie und den Werten deines Unternehmens. Klingt gut, oder?
