Technical SEO is important, but perfection down to the smallest detail often doesn't make sense. In our blog, we show why a solid technical basis is sufficient and how you can use technical measures in a targeted manner without wasting valuable resources. The focus should be on holistic optimization: content, user experience and technical SEO in harmony. A tip: Always ask yourself how comfortable you would feel as a user on the respective site.
Technical SEO is an essential part of a solid SEO strategy. It ensures that your website is working technically flawlessly and is correctly crawled and indexed by search engines like Google. But how deep should you dive into technical SEO?
With the continuous development of website technologies, there are also innovations that are important for the user experience, but can often have a negative impact on technical performance. Too many features, slow load times, or poor mobile optimization can damage a website. It is therefore important to find a balance between technical improvements and new innovations.
Technical SEO includes all measures to ensure that your website is optimally accessible to search engines. This means that the page structure, loading speed, security, and crawlability of the page are designed so that they can be indexed quickly and efficiently by search engines such as Google.
The key is finding balance. Too much focus on technical perfection can result in you spending valuable resources on smaller details that don't have the biggest impact on ranking. A solid technical foundation is important, but not everything has to be perfect. Google itself points out that technical SEO measures not the most important factor are in the ranking. Relevant content and user search intent remain the decisive elements for ranking.
For smaller websites or local businesses, technical SEO should therefore be a priority, but only up to a certain point. If the website is stable, further optimizations can be carried out gradually. Too much focus on the last percent Perfection often only brings marginal improvements that do not justify the effort.
As an SEO agency, I now look at my client websites, I have to say that what a smaller website is and what programmers call “solid” in the area of technical SEO is relative.
An often overlooked tool in technical SEO is Google Search Console. It provides valuable insights into your website's performance. The Search Console shows which pages are well indexed, where errors occur, and how the Core Web Vitals (charging time, visual stability, etc.) are evaluated. It is an essential tool, not only for developers or technicians, but also for Content Creators. Because they too should understand how their content performs technically. In the area of Search engine optimization (SEO) My Google Search Console is very open for ongoing projects. I constantly want to know what changes have taken place and how my optimizations are working.
It is important that not only developers but also content creators use Google Search Console. They should know how their content performs technically and adapt their content strategy based on this data.
In addition to the tools and metrics officially provided by Google, there are other profitable SEO tools. As an SEO agency, we at Yoline of course work with several tools to analyze the technical and content performance of websites. Our customers therefore benefit significantly from barely noticeable costs, yet professional monitoring. Our recommendation is to work with tools that you understand well and are proficient in. These include:
Our tip: Work continuously with one of these tools and regularly compare the results with other analyses to ensure that your measures are having the desired effect. Or get Yoline or another SEO agency on your site and you'll always have up-to-date monitoring available.
A perfectly equipped library, but without books. This library is like a technically optimized website without content. The pages load quickly and everything works, but there is no content that interests visitors. The result: No one stays on the website.
Imagine a library that isn't. There is no infrastructure, the books are outside in the cold. Well, at least you can sit. Now we have the most interesting content, but no infrastructure. That stands for a website with good content but poor technical performance. Visitors find what they're looking for, but the poor user experience frustrates them.
A solid library with a good infrastructure, but and a few exciting pictures. That's right, it would be better. We think of e-books, modern comfortable reading corners. But that's what we call a start! You can build on that...
This metaphor stands for a website that is technically good and has solid content that appeals. Technology and content can now be optimized.
There is no definitive recipe for perfect SEO, especially technical SEO. The key is to create a stable technical foundation that meets user expectations and provides a good basis for content. Don't over-optimize every single metric, focus on regularly checking how well your site is performing from a user perspective. We love holistic marketing, we love inbound marketing - this is also where we see our added value. Customer insights and relevant channels and topics. We believe that if you, as a provider, want to offer your (potential) customers as interesting content as possible, then you're already doing a lot of things right.
On the part of Yoline, we look at SEO projects strategically. We set goals, compare visibilities and keywords with competitors, work on projects weekly and can react to adjustments, constantly adapt content so that users feel as comfortable as possible and the content meets the intent, and technically optimizes the site step by step. We're talking about technical SEO alone here, based on the potential added value, it's all quite a bit of work. In ongoing marketing alone. So the question is, does it all pay off? As the founder of several start-ups, I am aware of these concerns, and I have often neglected SEO. It is important to weigh up the odds, SEO never hurts, but for some, niche SEO or local SEO may pay off better, although technical SEO remains equally relevant here. In any case, we have learned that the costs are definitely too great if you don't plan the communication. There is a need for editorial plans, clear topics, planned links, specifically planned measures. Communications planning Just now. We are happy to help you here, even if you only need an editorial planning template or a channel strategy in the end.
Yoline As a certified SEO agency, it will help you create a solid technical basis to create and continuously improve your SEO strategy. SEO should be ongoing project be considered. It's about optimizing step by step and increasing the visibility of your website modularly. Tools such as Google Search Console, Sistrix, Ahrefs and SEMrush help you keep track of things and take targeted measures.
SEO in itself is an unpaid way to improve your site's visibility in search engine results. Many SEO measures, such as keyword research, on-page optimization, and content creation, can be carried out without direct costs. However, tools and software can incur costs. In addition, we recommend that at least the individual SEO strategy be developed through an SEO agency such as Yoline. These expenses result in one-off investment costs. Experience has shown that we recommend working with an SEO agency on a monthly basis in order to achieve the best possible visibility on Google and Co. However, investing in SEO can pay off in the long run as it helps to increase organic traffic and reduce reliance on paid advertising.
Yes, you can do SEO yourself, especially if you have basic knowledge of search engine optimization and the workload in daily business allows it. There are numerous online resources, tutorials, and tools that can help you implement SEO measures yourself. However, SEO can be complex and time-consuming — and if you do it with the wrong strategy from the start, all of your time invested won't be relevant. On the part of Yoline, we recommend that we at least develop the keyword analysis and individual SEO strategy. This saves you tool costs and ensures monitoring using professional tools.
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