Email marketing is much more than a monthly newsletter. Used correctly, it accompanies customers throughout their entire journey — from initial contact to the repurchase phase. It's not just about technology, but about relevance, timing, and trust. That is exactly why we need a plan, a good tool and clear rules. Yoline helps you to exploit your full potential — DSG-compliant, strategic and human.
Why send out manual mailings when your tools can do it automatically? If you use automation correctly, you save resources and increase conversion.
Plan automations and scale impact now
Every email to everyone? It's over. If you don't segment, you lose clicks and contacts. Smart target group logic takes your opening rate to a new level.
The segmentation strategy that really fits
Email marketing without a clean opt-in is risky. Anyone who does not document properly today risks fines — and trust. Legal certainty starts with setup.
More about double opt-in and DSG-compliant implementation
Personalization at the push of a button? AI makes it possible. Anyone who smartly adjusts delivery times, content and subject lines stands out from the crowd.
Discover now how AI boosts your newsletter
Sendinblue or Klaviyo? Mailchimp or ActiveCampaign? If you use the wrong tool, you limit yourself unnecessarily. If you want to scale, you need the right setup right from the start.
Start a tool comparison and make the right decision
Since the revised Data Protection Act (RevDSG) came into force, Switzerland has had clear rules when it comes to handling personal data. Email marketing is also included — especially when personalized content or automated campaigns are used.
In order for you to work in accordance with the law, you need a active opt-in. Ideal is the so-called Double opt-in process. Our recommendations are based on our practical experience and current knowledge. However, we expressly point out that you have your specific implementation with a legally authorized body or authority should vote, such as the FDPIC (Federal Data Protection and Information Commissioner).
With double opt-in, for example, a person registers using a form and then receives a confirmation email with an activation link. Only when this is clicked can the email address in your list be actively used. This process protects against misuse, documents consent and is a sign of professionalism and transparency.
Once you miss the check mark — and valuable contact is lost. The problem with a pure opt-out procedure: You not only lose a legal basis, but often also the opportunity to communicate along the customer journey. Email marketing without valid consent can not only be expensive, but it also damages trust in your brand.
Mass mailings lose their effect — targeted communication wins.
By segmentation Do you address exactly the people who are relevant to your content. This can be based on behavioral data, buying behavior, click history, or interests.
The more precisely you define your target groups, the more relevant your content becomes. This improves opening and click rates and significantly reduces the unsubscription rate.
Artificial intelligence (AI) It's changing how we think about email marketing. It recognizes behavioral patterns, creates personalized content based on real-time data and determines the ideal sending time for each target group.
What used to be gut feeling is now based on data:
AI makes your emails smarter — without losing personality. Tools such as Klaviyo or ActiveCampaign are already deeply integrating AI into their systems.
No, it is not explicitly required by law (as of April 2025). However, it is considered as Best Practicebecause it prevents misuse and allows you to prove that consent was given voluntarily and actively. It doesn't hurt to focus on other markets and also to know that a double opt-in does not have the same meaning as an opt-in. We recommend that you obtain legal expertise in all legal aspects and can provide support with contacts and experience.
Basically yes — with the right tools and some know-how. However, we recommend using more complex setups (e.g. automation or AI use) to plan strategically. Yoline supports you exactly where you want — from consultation to implementation.
After an opt-out, you can this person Don't contact me anymore, not even with other topics. It is therefore important to keep content relevant and segment it early on.
Email marketing is at its full power when it's in automated processes insert. Modern tools such as Klaviyo, Mailchimp, Sendinblue or ActiveCampaign offer you the opportunity to intelligently manage your campaigns along the customer journey:
This is how you stay present — even without having to manually intervene on a daily basis. Automation saves time, resources and ensures the consistent quality of your communication.
Klaviyo specializes in scalable, e-commerce related email marketing. It allows profound segmentation, dynamic content, and intelligent trigger campaigns. Klaviyo is particularly strong in the area of inbound marketing. Even brands such as Nikin use the tool successfully. Yoline is an official Klaviyo partner — and will guide you from strategy to technical implementation.
Mailchimp impresses with its ease of use, many templates and good automation for beginners. A solid choice for smaller companies or start-ups with manageable lists. Important to know: With larger amounts of data, the costs sometimes rise significantly.
In addition to email marketing, Sendinblue also offers SMS, chat, landing pages and forms. It scores points with transparency in pricing, solid automations and an all-in-one approach. An exciting alternative for many SMEs.
If you want to combine marketing with sales, ActiveCampaign is hard to avoid. With integrated CRM, deep automation and many integrations, it is perfect for anyone who wants to map processes and sell at the same time.
Email marketing works best when it not isolated, but along the entire customer journey is being planned.
This means that content, triggers and delivery times are based on the customer's respective needs — not on the calendar.
A well-thought-out Communication and editorial plan ensures that your content builds on each other in a meaningful way across all touchpoints. From initial acquaintance, trust and conviction (consideration) to specific action (conversion) or commitment (loyalty).
This planning is not a one-off exercise. It develops with your company — and with your customers.
Many companies lose valuable contacts due to too frequent or irrelevant content.
If you communicate too much, too generally, or out of topic, users are more likely to unsubscribe (opt-out). And what is often underestimated: That also works lost the direct contact option — durable.
Therefore, segment carefully, use data, personalize content. And above all: Before you start a campaign, ask yourself whether it's really helpful for the recipient. Otherwise, every email will cost you more than it delivers.
