Retargeting means reaching out to prospects again after they've already been in touch with your brand — but haven't converted yet. It works via paid ads, email automations, personalized content, or even CRM-based follow-ups. But: Good retargeting is not an annoying reminder. It is a valuable second attempt. An impulse at the right moment that helps to overcome uncertainty, build trust and allow decisions to mature.
It's no use playing the same ad 1,000 times. What counts is timing. We build a retargeting system for you that is not only visible — but also reacts when your lead is ready.
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Anyone who is already in your CRM no longer has to be reached laboriously — just correctly. We use scoring, behavior, and segmentation to deliver exactly the campaigns that your leads need.
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Every platform has its strengths — but only if they are coordinated with each other. We develop your cross-channel retargeting strategy: from the first impression to conversion, across all relevant touchpoints.
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Most users today are over-informed.
They see countless offers, compare content, and get distracted. Without active follow-up, your offer remains just one option among many.
Retargeting ensures that you're remembered — but not randomly.
You're reminding at the right time. With the right content. And above all: in the right channel.
Whether via social media ads, display campaigns, Google remarketing or email routes — retargeting is effective when it embedded in your overall strategy is.
This only works if you set the basis correctly:
What many are not aware of? That retargeting in action planning in inbound marketing can provide interesting potential.
Retargeting is versatile — and has varying degrees of effectiveness depending on the goal:
Ads for users who've visited specific pages — but haven't taken the next step. Ideal for offer pages, product information, event promotions.
You play content specifically to contacts that are stored in your system. Combined with behavioral scoring, extremely relevant re-engagements can be triggered here.
Dynamic campaigns for recipients who, for example, have opened emails but haven't clicked — or who need to be reactivated after a long break.
The classic: Meta Ads (Facebook, Instagram), LinkedIn, Google or Pinterest. Depending on touchpoint behavior, you design your message situationally and efficiently.
Bad retargeting is annoying — because it has no timing.
It shows the same offer over and over again. Regardless of whether the lead is interested, ready, or even relevant at all.
Yoline develops retargeting systems that think for you:
We combine scoring, triggers, time logics, and audience segmentation so that your contacts feel seen — not hunted.
Visitors to a website or users of a white paper receive targeted ads via LinkedIn or Google Ads, for example, which encourage them to return or take the next step. Often more effective than a new range.
In particular, you need a tracking setup (e.g. Meta Pixel, LinkedIn Insight Tag, Google Tag), clean segmentation, and an advertising channel with a retargeting feature. We would be happy to advise you on the selection.
This depends on data protection guidelines (DSGVO/RevDSG) and platform guidelines. Important: Observe opt-in, anonymize IP addresses if necessary, manage cookies correctly. In case of uncertainty, we recommend legal advice.
Retargeting is the extended arm of your Digitalization Strategy.
It's not just a marketing tool — it's part of your entire sales and service process.
It helps you to extend contact distances, build trust and accompany decision makers on their journey — even if they disappear in the meantime.
A clever retargeting concept is therefore always linked to:
Because we don't see retargeting as banner waste, but as a tactically valuable element in your system.
We think in terms of customer journeys, segments, and psychological maturity — not in pixels.
And we build setups that work: visible, data-based, integrated.
