Smarketing is more than just an interface process — it is an attitude. Because lead management doesn't just mean managing contacts. It means building relationships, designing customer experiences and taking joint responsibility for economic success. And that is exactly where we start. Yoline brings together the thinking of entrepreneurs, the skills of marketing professionals and the clarity of sales personalities. Not a buzzword, but a living reality.
Not every lead is equally valuable. With lead scoring, you can see who has real potential — and who just clicks but doesn't buy. This way you prioritize smartly and don't waste any more time with the wrong people.
Find out now how lead scoring works
Your CRM is more than just an address database. Configured correctly, it becomes the control center for your lead management — automated, comprehensible and ready for scaling.
Set up CRM correctly and finally get an overview
One click alone is not enough. Inbound triggers help you reach users at the right moment with the right message — personal, relevant, and accurate.
More impact through clever inbound triggers
Your sales department needs more than product information. With targeted sales enablement, you equip your team with content, arguments and tools that really support — in pitch, call and follow-up.
VStrengthen sales with targeted enablement
Some leads simply take longer. Retargeting gets you back on the radar — automated, respectful, and data-based. This allows you to stay present without being intrusive.
Use retargeting cleverly now
Smarketing means: Marketing and sales work together — with clear definition of objectives, common language and coordinated systems.
Lead management is the operational core of this. It ensures that no contact is lost, that leads are nurtured — and that everyone on the team knows what to do and when.
Most companies lose leads not when generating, but during the transition from marketing to sales.
A PDF was downloaded. Completed a form. But what happens afterwards?
Common: Nothing. The lead ends up in CRM — and stays there. Unseen. Unadequate. Unedited.
At Yoline, we're restructuring that moment.
We build a system that answers:
The result: A funnel that not only generates but converts.
We are not guided by ideal images, but by your business model.
Because B2B sales in the construction industry work differently than e-commerce, and services that require explanation need different touchpoints than transactional systems. However, there are principles that always apply:
We help you identify real potential — through:
Result: Your sales team works with contacts who are ready — instead of Excel lists and blind gut feeling.
The transition from marketing to the sales team is the most critical point in the whole funnel.
We build handover processes that:
Whether it's Hubspot, Salesforce, Klaviyo, or Pipedrive — we integrate this logic directly into the tool of your choice.
Content is good when it works.
That's why we never think of content in isolation, but always along the Sales logic.
An example:
It's not a marketing gimmick. That is System sales on a digital basis.
It takes more than a joint meeting: it requires common goals, a clear definition of leads, a coordinated CRM system and above all — mutual understanding. At Yoline, we reconcile both worlds, create transparency and structure handovers and processes in such a way that both sides benefit from them.
As soon as you generate more than 20-30 leads per month — whether through ads, content, or social media — you need a system. Because otherwise you not only lose overview, but also cash. With smart lead scoring, automation and clear handoffs, you get the most out of every contact. Regardless of whether it's B2B or B2C.
That's the trick: Automation shouldn't sound like a bot. Tools such as Klaviyo, Hubspot or ManyChat enable automated processes that still feel like real dialogue — if you set them up correctly. Yoline helps you automate based on your brand voice and Customer journey to design: smart, human, scalable.
For some customers, you don't click on a form — you end up directly in their DMs.
With tools such as ManyChat Can automated DM routes be built today on Instagram, Facebook or WhatsApp that look like real conversations — and yet scale.
The principle:
For the user, this feels like a 1:1 exchange — but is in fact a A smart way to start your lead funnel.
For Yoline, this is not a trend, but a living practice.
We connect this type of Inbound triggers with your CRM, segmentation, and automation—turning a comment into a real business case.
Whether you're sending white papers, filling an event, or scaling high-involvement offerings:
This form of Social selling automation is an example of what modern lead management can look like today.
Because we understand how sales work — and what marketing often forgets.
Our team does not come from the agency, but from real business.
We built our own companies, sold products, led teams. We know the reality behind beautiful funnels and fancy dashboards.
Marco Zumoberhaus, owner and founder, is a Swiss Dipl. Marketing Director and Swiss Dipl. Sales manager — with experience in managing a business and selling services and high-involvement products that require explanation.
For us, sales are not the recipient of leads.
He is an equal partner in the system.
Let's think of your funnel — phygital, integrated and scalable.
👉 Plan DM funnels now with Yoline
