At Yoline, we want conversion. Whether it's a purchase or a lead, everything is a win. We plan, talk and optimize in phases. These are usually based on the sales funnel, because the goal is ultimately to close the purchase. It is our goal to guide your customers through your sales funnel all the way to the sale as easily as possible and thus save your company costs.
A sales funnel, also known as a sales funnel, is a model that divides the sales process into different phases. Each phase represents a step that a potential customer goes through before becoming a buyer. The funnel narrows from top to bottom, which symbolizes that not all interested parties become buyers.
It is important to know that each phase includes enough people from the target group. If it is possible to contact the target group in advanced phases, this saves switching and distribution costs. But if no more people are reached as a result of austerity measures, there will automatically be no purchase transactions.
There are various model visualizations of Sales Funnel. But that doesn't matter; the understanding and philosophy of a sales funnel is central. A typical sales funnel consists of the following phases:
During this phase, potential customers become aware of your company and your products or services. This can be achieved through various marketing measures such as advertising, inbound marketing, SEO, Affiliate marketing, and social media can be reached.
Example: An article on a blog attracts the attention of a reader who didn't know anything about your company before.
After potential customers become aware of your company, they show interest in your offers. This phase is about generating interest and providing potential customers with further information.
Example: The reader subscribes to your newsletter to learn more about your products.
During this phase, potential customers review your offers more closely and compare them with other options. Here, it is important to provide them with detailed information and convincing arguments as to why your product or service is the best choice.
Example: The subscriber receives emails with case studies and customer reviews.
Potential customers show a specific purchase intent. They've decided to buy your product or service, but they might need a final push.
Example: A discount code or a free trial motivates the potential customer to buy.
In this phase, potential customers reassess their decision and look for confirmation that they have made the right choice.
Example: The customer is reading additional reviews and may talk to a sales representative to resolve any final questions.
Potential customers become buyers and make the purchase. This phase is about making the buying process as smooth and pleasant as possible.
Example: The customer completes the purchase process on your website and receives an order confirmation and an invoice.
A well-structured sales funnel offers numerous advantages. Knowing him and also applying the measures based on it brings profitable added value:
At Yoline, we know how important a well-structured sales funnel is for your company's success. Our hands-on expertise, combined with a holistic approach, enables us to develop tailored solutions that are tailored to your specific business goals and requirements. We analyse your data together, continuously optimize and offer you individually tailored advice to ensure that your sales funnel achieves the desired results.
