customer: Norma and Christian Imhof, Mounge
How do you market a diverse brand with your own beer brewery, two restaurants, two hotels, a wine shop and an in-house catering service? That was our challenge at Mounge. We started with the name and felt that it should somehow include all of these elements, but at the same time provide space for creativity and growth.
For Mounge, we were able to help develop the marketing strategy, integrate the visionary ideas and define new market opportunities. Sometimes a corporate identity was created that is clear yet open, offers plenty of room for the development of strong sub-brands and at the same time is visually appealing.
To define strategic communication, we mapped all the main target groups of the sub-brands on a spectrum and developed an overarching, somewhat openly formulated target group. We created specific personas for the respective target groups of the sub-brands, which have significantly contributed to the decision on the channel strategy. After all, the new brand should also have efficiency effects.
Mounge, the potentially strong brand that should by no means steal DieShow from its sub-brands.
Wir machen dein Business fit für die Zukunft. Mit smarten Strategien und digitalen Lösungen begleiten wir dich und dein Team von der Idee bis zur Umsetzung. Unser Ziel? Bald schon wieder weg zu sein und von extern den nachhaltigen Erfolg deiner Brand zu sehen. Wir verbinden menschliche Kompetenz mit Technologie und den Werten deines Unternehmens. Klingt gut, oder?
